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Benefits and Examples of Big Data for Business

In today’s digital era, the need for information is increasingly important. Businesses are in dire need of information, because it’s an asset. Especially in making business decisions. This information is in the form of big data for business. Big data is useful for managing and organizing information. Another function is to store information in the form of systematic data. If you are a businessman, you should not miss the discussion about big data for the following business.

Understanding Big Data Big data is a large collection of complex data. Especially for new data sources that are updated. The data itself comes from the development of a system. Compared to DBMS, big data differs in terms of process speed, data types, and more varied volumes. In short, this concept relates to the process of analyzing, collecting, and understanding large amounts of data every day.

Big Data Characteristics

Before reviewing more about big data for business, you should understand some of the following characteristics of big data.

1. The volume

of information for a big data becomes larger. This relates to the process of sizing the data itself.

2. Velocity

When the data set is received, it will be processed at an incredible speed. This speed is known as velocity so that data can be directly utilized. digital marketing agency As for the highest speed of a data flow, it will be directly stored into memory. Some advanced devices utilize the internet to operate data into a real-time action.

The highest speed of a data flow will be directly saved into memory. Some advanced devices utilize the internet to operate data into a real-time action.

3. Variety

Variety in this case is a collection of various types of data available. Most data is traditional and more structured. Meanwhile, the data that is still under development is not yet structured. There are some examples of unstructured data such as text, audio, and video. Such files must be processed in such a way. In order to be able to know the purpose and meaning of the data.

4. Value

As the name implies, value means the value of a data after going through the collection process. The data will be claimed to have a value after obtaining information from it. The information is processed in such a way. In order to be able to influence the business decision-making process. This is one of the important roles of big data for business.

5. Veracity

This characteristic is usually referred to as data correctness. That is, this element is the level of accuracy of the information obtained from the data set. Based on the level of correctness of the data, the decisions made after processing the data give better results.

Examples of Big Data Usage

Big data in general does provide many benefits. No exception for daily life and business, which is as follows.

1. Internet Access

It feels like the use of the internet today has become commonplace. Almost everyone in the world is already connected through the internet. We ourselves often use the Google search engine. Especially when you want to find information, or advertise using various Google Ads features such as Ad Customizer Feeds, to doing business with Google Business Profile. Various data from search results by users will later be collected by Google and then processed.

2. Smartphone

Use The existence of easy internet access is usually also accompanied by the rampant use of smartphones. Most modern societies in the world do have smartphones. Even including those whose lives are in the countryside. Inside the smartphone itself has a number of data that is very large in size.

This technology will store and record data. This data is in the form of messages and voice calls. The smartphone also contains many installed applications. In the application, a lot of data will be stored.

The data is also useful for a business. For example, the Google Maps application. This GPS-based application is one of the must-have applications on a smartphone. The app works by collecting data related to your current location.

3. Social Media Nowadays

modern humans cannot be separated from the use of social media every day. This data on social media is generally in the form of photos and videos. So there will be a lot of data in the form of this file stored on social media. The effectiveness of social media can be measured by social media scoring.

4. Smart Devices Not only smartphones

nowadays there are many smart devices that we can use every day. For example, smart fridges, smart TVs, smart cars, and so on. Basically, it’s all a smart appliance.

As for concepts like this, it can indeed make household chores easier. Moreover, it can connect between other technological tools. You can also manage it more easily, for example through a smartphone. The manufacturer of this smart device will have all its usage data. For example, data on power consumption and home temperature. Later, manufacturers will also offer their latest technology and innovations for consumers.

5. Digitization Process Before the rise of internet use

there were still many people who used CDs and DVDs. Especially for entertainment facilities such as watching movies and listening to music. By using the tool, its users will not leave a digital footprint.

But in the digital era like today, applications that facilitate entertainment are increasingly prevalent. An example is the video and music streaming app that we use every day. Netflix and Spotify are the most used examples worldwide. All customer activity data can be recorded by both applications. So they have valid customer data. The data is used to improve the services provided.

Uses of Big Data for Business

The rapid development of technology makes big data for businesses have many benefits. No wonder its role is so crucial in the development of an application. Some of the functions of this big data are as follows.

1. Detecting Problems in Real Time

The use of this one is so crucial because big data can analyze the root cause of problems in a system. The proper use of big data can minimize failures in the data storage process.

Moreover, these data can detect system problems or obstacles in real time and accurately.

2. Helping the Right Decision Making Process

Another function of big data for business is that it can be combined with systems and AI (Artificial Intelligence). The combination is carried out so that every information needed can be used for the development of the company’s products.

3. Detecting Business Behavior

The next use of big data for a business is to be able to accurately detect a business behavior. Both behaviors in the form of errors from the technical and non-technical sides. Usually this data can also plan several options at once to overcome the obstacles that arise. Thus, this technology can help business activities in your company.

4. Improving Business Performance

A business that utilizes big data will increase its performance. This is related to the process of storing data using materials that do not require much cost. In addition, the time required to process data is much faster.

For example, many companies currently use Enterprise Resource Planning (ERP), which is the process of collecting and organizing business data through an integrated software suite. This is useful for automating business functions such as production, reporting, sales, customer relationship management (CRM), accounting, and so on, so as to minimize the use of time and effort from employees. That’s a review of big data and its examples and benefits. Big data for business is one of the best technology application innovations today. There are many benefits that can be obtained if your business is connected to big data for the progress of the company.


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